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What I like about this article is that it focusses on the value that data analytics and AI brings to the customer. There are many attempts to define “data products” out there and I think many of them miss the mark.

I’m reminded of a small book by Mark Schwartz titled “The Art of Business Value”. At one point he goes a little tautological to say that business values is whatever the business values. It is a joke … but a profound joke. I think of data analytics and AI products in a similar way, the definition of the product is whatever delights the customer. Sometimes this is comprehensive documentation (catalog, lineage, etc) and some times it is in terms of a packaged consumer experience. Product definitions will adapt to circumstance (or YMMV)

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I love it Martin, I'm 100% aligned.

Our upcoming article delves into the different forms of Data & AI Products, but will take a different direction from several readings we have seen, keeping things very simple and focusing on the value that we bring to the customer and the business.

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